World sporting legends :(DECATHLON) Driven by passion of sports

Decathlon’s business approach is unique in that they design, test, manufacture, and sell their own brands. Their research and development department employs 700 employees who work diligently on new goods and improvements to existing ones. On average, the shop produces roughly 2,800 goods every year.

Purpose to make sport accessible to as many people as possible. Decathlon UK opened its first store in Surrey Quays, London, in 1999, to encourage the British public to become more physically active via sport.

Decathlon has complete control over practically all aspects of its business, from pricing to design to distribution, and keeps its costs and selling prices low. Decathlon stocks its shelves using a combination of in-house manufacture and outsourcing.

Decathlon is much more than a retailer.different since they have their own brands. industry professionals who use knowledge and experience to conceive, design, and produce own goods in own studios and labs.

Decathlon’s UK division had a 122.4 percent increase in online sales, albeit the company did not specify how much of that was due to online sales.

Decathlon UK, on the other hand, reported a £5 million loss before tax for the year, which it said was in line with forecasts. This was a smaller loss than the £7.5 million loss the previous year. The corporation stated that the UK market remains “strategically essential” to the entire group.

Decathlon UK, Ltd. operates decathlon.co.uk, an online store with a national sales focus. Its net eCommerce sales are virtually exclusively generated in the United Kingdom. Decathlon.co.uk’s product assortment is dominated by the “Toys, Hobby & DIY” category, which accounts for the majority of their eCommerce net sales. In addition, products from the “Fashion” category are available.

How well a Global Athletics Brand Increased Sales and Cut Costs Using Conversational AI

“Over the last year, Decathlon UK’s brand awareness has expanded dramatically as more consumers seek fitness and home gym equipment. needed to discover a strategy to lower our service costs while still attracting new clients. Heyday’s extensive customer messaging platform and Messenger provides the ideal blend of conversational AI and platform features to increase the efficiency of human crew.

A handover mechanism was also introduced to easily transfer consumers who needed live agent support to settle their question. Using Heyday’s customer relationship management systems, the Decathlon customer service team could quickly access a client’s interaction history, allowing them to deliver more personalised and efficient assistance.

Decathlon UK gradually implemented Heyday-built solutions that reproduced in-store experiences online and drove sales to further extend the offerings provided via Messenger. This includes the option for the customer service personnel to create a bespoke shopping cart for a consumer and then send them the recommendations via direct messaging.

Implementing improved automated care:

Decathlon UK resorted to Heyday, a conversational AI business with whom it has previously collaborated to give website chat help. Heyday and Decathlon collaborated to create a Messenger-powered digital assistant that would be available at all times to answer customers’ easy online questions. Decathlon’s automated Messenger experience could detect over 1,000 customer intentions and respond to sporting goods-related questions using Heyday’s natural-learning understanding (NLU) framework, allowing the sporting goods retailer to automate 65 percent of its customer queries as soon as its new Messenger customer care channel launched.

Decathlon UK raised customer happiness while also increasing operational productivity without putting employees at danger of burnout. The brand has achieved the following results since early 2020:

• Messenger received 96 percent positive feedback from customers (incl. 85 percent very satisfied)
• The automated experience resulted in a 55 percent increase in the number of queries resolved.
• In just six months, agent productivity increased by 25%.
• Support expenditures have dropped by 25%. (phone channel closed)
• An improvement of ten points in total customer satisfaction (from 82 percent to 92 percent , including emails and live chat)
• The number of people communicating with Decathlon via Messenger has increased by 175%.

As soon as the digital assistant was made available on the site, it began to provide value. Customers reported having extremely good interactions with the conversational AI, and support expenses began to decline as more customers obtained the answers they needed via automated Messenger assistance.

Decathlon UK gradually added specialised Heyday tools to broaden the breadth of services available via Messenger. These included a tool that allowed customer service workers to create unique shopping carts for consumers and share them via DM, providing the e-commerce experience a more personal touch. These extra technologies and services worked together to improve the user experience and increase sales.

Decathlon’s digital assistant is assisting and nurturing more clients and sales prospects than ever before. Decathlon UK turned to message support via the corporate website to scale and automate its digital customer service capabilities. Decathlon and Messenger collaborated to create a conversational AI assistant that is always available for clients to get rapid answers to simple questions.